AI is helping brands avoid controversial influencer partnerships
Influencer partnerships can be great for brands looking to pump out content that promotes their products and services in an authentic way. These types of engagements can yield significant brand awareness and brand sentiment lift, but they can be risky too. Social media stars are unpredictable at the best of times, with many deliberately chasing controversy to increase their fame.
AI sector study: Record growth masks serious challenges
A comprehensive AI sector study – conducted by the Department for Science, Innovation and Technology (DSIT) in collaboration with Perspective Economics, Ipsos, and glass.ai – provides a detailed overview of the industry’s current state and its future prospects.
Penguin Random House protects its books from AI training use
Penguin Random House (PRH) has taken a significant step in response to rising concerns about the use of intellectual property to train AI systems.
EU AI Act: Early prep could give businesses competitive edge
The EU AI Act is set to fully take effect in August 2026, but some provisions are coming into force even earlier.
Anthropic unveils new Claude AI models and ‘computer control’
Anthropic has announced upgrades to its AI portfolio, including an enhanced Claude 3.5 Sonnet model and the introduction of Claude 3.5 Haiku, alongside a “computer control” feature in public beta.